Route Into Retail

A commercial scaleup programme to help fast-growing Lancashire food and drink businesses sell to supermarkets and major retailers.

A first of its kind scaleup programme in Lancashire, Route Into Retail is a collaboration between Two Zero and Wynne Business. It gives Lancashire food and drink businesses unique access to support aimed at helping them sell to UK retailers.

You may be a growing food and drink manufacturer with products which sell well locally and are now looking to grow your business through national listings. Perhaps you are selling to the wholesale, hospitality or foodservice markets and now want to build your retail sales and see your product on supermarket shelves.

Wynne Business is a retail sales consultancy which works with national brands such as Waitrose, Tesco and the Co-Operative. This commercial programme will guide you through developing your retail sales strategy, creating a compelling sales pitch and winning key business with retailers.

It is 75% funded by Lancashire County Council and businesses will be expected to contribute the remaining £495.


  • Start: May 5, 2021

  • Duration: Six months

  • Participants: 10-12

  • Commitment: 17 hours total

  • Price: £495 (Full price = £1995. 75% funded by Lancashire County Council)

  • Application deadline: April 18, 2021

Selection criteria

  • Based in Lancashire

  • Food and drink business

  • Scaleup mindset: Already achieving strong year-on-year growth and aiming to grow 20% each year for next three years

What does the programme look like?

  • Three workshop days (each day has two 2-hour sessions)

  • One hour one-to-one coaching with Suzi Wynne

  • Ongoing mentoring support (Four hours)

  • Guest speaker

  • Peer-to-peer group session

Delivery partner

Wynne Business

Programme features

  • Creating a perfect pitch

  • Sales strategy guidance

  • Using research techniques to help decision making and evaluate risk for investment and time

  • Help to define your USP

  • Marketing and product launch planning

  • Account managing supermarkets to grow sales

  • Support from experienced private sector sales and marketing professionals and business coach

The application date for this programme has now passed. If you would like to be considered for future Two Zero programmes, please contact us.

Benefits of Two / Zero